Jayaram is very keen to perform his duty and responsibility to the society as a popular actor who is loved and supported by the mass. Some of them are : Initiated and led the campaign against pollution of the Backwaters. M/s. Rainbow Cruises Alappuzha, co owned by Jayaram has won the Kerala State Tourism Awards consecutively for five times, for best improvisation and eco- friendly practices in houseboats.

Initiated the AIDS Awareness Campaign

Brand Ambassador for Regional Cancer Centre promoting the fight against Cancer, Awareness Programmes, Palliative Centres etc.

Initiated a successful campaign in association with the Jana Seva Sishu Bhavan against Child Begging and Child Labour.
Initiated the campaign to safeguard Elephants against the atrocities they face nowadays.

Brand Ambassador for Kerala Tourism promoting Kerala as a tourism destination around the globe.

Acted in many short films and awareness programmes with a social cause.